Miro Internet TV Blog

A Name Change

March 12th, 2007 by Nicholas Reville

This is some big news for us. We are planning to change the name of Democracy Player.

We chose the name ‘Democracy’ almost two years ago when we were first setting up PCF. We knew it was an ambitious name, but we thought that it made a clear statement about how important it is that an open internet TV platform is for our culture.

Our early Mac beta versions of Democracy Player were called ‘DTV’– we didn’t think that we could be ‘Democracy’ until we had something substantial to offer. When we released version 0.8 for Mac and Windows one year ago, we called it Democracy Player. In the weeks before that release, we agonized over the name. It was risky and unusual and we were both excited about it and worried. Cory Doctorow, who’s on our Board of Directors, tried to talk us out of it. And we take his advice very seriously. But we still felt compelled by the name and we decided to go for it.

And, even though I’m about to explain why we need to change it, I’m glad we’ve had this name for the past year. It’s funny that a name like ‘Democracy’ can become a name for software– I think it turned out to be less odd than we expected. When people hear a name, they tend to accept it. And it helped us assert our mission clearly: free, open, and dedicated to democratizing video online. I think conveying that mission so strongly was crucial for us.

But the name also confused a huge number of potential users. In all our debates about whether you could call something ‘Democracy’ and how people would react to the name, we hadn’t realized that so many people would simply assume that the software was for politicians and videos about politics. We hear this response over and over, and it’s a real limitation to our user base.

So we’re changing the name to Miro.

We’ll working on a new icon / logo and a new website, which will be at getmiro.com.

The name change will happen over the next month or two (now would be a good time to let us know if the word ‘miro’ means something bad in any languages). Our next release will probably still be called Democracy Player, but the one after that will be Miro. And the release after that will likely be Miro 1.0.

Also: TIME Magazine has a nice mention of us on p. 62 of their current issue (dated march 19).

93 Responses to “A Name Change”

  1. Alejo Becerra Díaz says:

    Miro is a beautiful name, but I prefer a meaningful one, moreover giving the fact that the current one is. I suggest “ChoicePlayer” or “ChoiceTV”: They seem not to be used for anything, they suggest the mission and main benefit of the program, and they don’t have the “politic” misinterpretation.(“YourPlayer” or “YourTV” came also to my mind, but they are in use)
    I really wait for “ChoicePlayer 1.0″ :-)

  2. Help. Is it just on my computer, or is this copy of the below comment from 5 days ago, number 51, the last one that I see listed, the same last one that everyone else sees? I ask this because I keep seeing the number of comments constantly increasing in a very big way on the other page, the one that I click on to get to this page, and which is now up to number 203. Is there a glitch on the Democracy web site here? Is it because all those unposted comments were trash spam?
    Alejo Becerra Díaz Says:
    March 18th, 2007 at 2:54 pm

    Miro is a beautiful name, but I prefer a meaningful one, moreover giving the fact that the current one is. I suggest “ChoicePlayer” or “ChoiceTV”: They seem not to be used for anything, they suggest the mission and main benefit of the program, and they don’t have the “politic” misinterpretation.(”YourPlayer” or “YourTV” came also to my mind, but they are in use)
    I really wait for “ChoicePlayer 1.0″ :-)

  3. Nicholas Reville says:

    John– I’m not sure what’s going on. I think the total comments count might include trackbacks, which we aren’t displaying…

  4. james says:

    Personally I prefer Democracy. Kind of like Apple Computer — the familiar name grabs you and attaches new meaning.

    In Korean, ‘miro’ is the word for a maze or labyrinth.

  5. Joseph Q. Blowsky says:

    I really liked what these guys were doing. It was going to stick it to the media hogs that have lowered the quality of life and have totally subverted the news corner of the democratic checks and balances system.

    I don’t use democracy player to watch Democracy Now, but rather manually start the download with bitcomet (awesomely fast) which I can totally control rather than be stuck with some torrent client with its controls all hidden.

    And then later I just watch it with VLC, again where I have full control.

    I was going to subscribe just to support them and because they truely are asking for just chump-change. Skipping just a very few of the morning muffins (that my waist doesn’t need) with my coffee each month more than pays the subscription.

    But then I discovered their new “name”.

    Puke! I though that was the brand name of some inferior aluminum kitchenware sold when I was a child 60+ years ago.

    And NOT what I want on a t-shirt.

    A really well done Democracy Player shirt would still be of considerable interest.

    Also, I’m pretty sure they should NOT be suggesting deducting the WHOLE contribution if there is a T-SHIRT involved. At least the wholesale cost needs to be subtracted before declaring the “contribution”.

    If someone wants to be stupid on their own, that is on their head, but this organization should NOT be making such suggestions.

  6. pir says:

    hey guys, what does it say about your idea of democracy if you just make such a big decision about the name of your excellent software, and then ignore the protest of so many users?
    I think this is a huge mistake. It’s true that “Democracy” leads to lots of confusion. But why not just call it DTV or some abbreviation to avoid the confusion? To go from “Democracy” to “Miro” is really bad, because it’s not a natural evolution at all. You’re going from one extreme to another (i.e. “democracy”: co-opting a very common positively connotated word that expresses the main idea behind your software, to give it a new meaning ; Miro: taking a completely meaningless word and associating it with already existing software)…. why? are you scared that the likes of youtube are taking over too quickly and that you need to sell out to marketing culture? Just have a bit of patience and stick with your initial ideas, because they are right.

  7. Just thinking aloud here.

    Miro doesn’t make an impression on me. It is meaningless and people won’t know how to pronounce it.

    Just thinking about names that do grab me in the case of other software.

    1. Firefox. Why? Because fire conjures up an image of dynamism, speed and activism (fiery). And aliteration is always a good thing in a double-worded name. The name of the film company name Miramax is another example as is the audio editor Adobe Audition. Ditto rhymes.

    2. Nero. Because it is a good historic and graphic name for a CD-burning programme.

    3. A name that has some historic connection with the origins of film would be appropriate. Something Chaplinesque perhaps?

    4. In Spanish, the word “mira!” is the imperative mood of the verb “mirar” (meaning “to look”). A translation of mira! would be: look! This is not necessarily a command, but can express surprise, amazement and wonder also. You probably know that in Spanish there is an (upside down) exclamation mark before the word as well after. Mira might work better than miro because the final letter “a” sort of rhymes with -er in “player”. So, I’m thinking of any of the following:


    Mira Player

    Mira! Player




  8. One final thought. As I said earlier, the Spanish word imperative mood word “mira” should have an inverted exclamation mark before it and a non-inverted one after it. Thus in Spanish the word “look!” is ¡Mira!

    After I wrote the above post, I was reading an article about iPods and it occurred to me that the inverted initial Spanish exclamation mark looks a little like the English letter “i” and this similarity could be made use of. It could be used as a kind of punctuation pun. So, I give you “iMira!” :)

  9. Strypey says:

    Kia ora

    What has the world come to when people say democracy is for politicans and activists and not for them? It speaks of a culture where politics (as well as arts and culture) are products we passively consumer rather than processes we actively participate in. Is this not the very thing Democracy Player has set out to help change? Why are you giving up before even reaching your first stable milestone release?

    Personally I’d like to see people struggling to defend and realise the original meaning of the word ‘democracy’ – government of the people, by the people, for the people. I think it’s damn sad that the PCF too are willing to hand over the word to the neo-cons and let it mean ‘a system of government imposed by an e