Even though the music industry is starting to realize that DRM (digital copy restriction) is bad for business, the misconception still persists when it comes to video.
Think DRM increases video sales? Ask the diehard baseball fans who bought game videos that were wrapped in a DRM system that has now been disabled: The Joy of Sox: If You Purchased MLB Game Downloads Before 2006, Your Discs/Files Are Now Useless; MLB Has Stolen Your $$$ And Claims “No Refunds”.
What are the chances that those fans will be buying a lot of games with this new DRM system? When customers stop trusting your product, they stop paying for it. DRM inevitably breeds mistrust.