Today we’re rolling out the very first co-branded Miro players. This isn’t just a big day for Miro– this is a new model for online video distribution. These custom players enable companies and organizations to get viewers subscribed to all of their content in one click, while dramatically lowering the cost and complexity of extending their presence to the desktop. Having a specialized desktop video application used to require big resources, and only well funded ventures like Apple, NBC, Joost, Veoh, or BBC had them. Now, however, any publisher has access.
The benefits are huge. Instead of a multi-million dollar programming project, these organizations can take advantage of what we’ve already built. But even more exciting is the benefit to viewers: every custom player is also a fully-functioning Miro. Viewers will get their Revision3 content pre-installed, but they can also add channels from anywhere else. It’s the simplicity and branding of a custom-built and the flexibility of an open platform. We are thrilled with this model.
Three partners are announcing their players today and more are launching in February.
First is the TED Conference– the ultra-elite tech conference that offers some of the most compelling talks in the world for free download. A perfect Miro partner. The TED player is available today from their website and will be given out on a cute USB stick to every attendee at this year’s conference. Here’s TED’s announcement on their blog.
Second is the Deutsche Welle, Germany’s international public broadcaster. They are offering lots of RSS feeds of content and a co-branded player is a perfect match for them (after the US, Miro is most popular in Germany).
Third is Revision3, the amazing online television network. Revision3 has set a standard for online-targeted video shows and seems to be growing fast. They are still putting the finishing touches on their Miro player, but it will be ready for download soon.
You can download the TED and Deutsche Welle players (and soon the Revision3 player) on our premier co-branding partner page.