A year ago, NRK, Norway’s public broadcaster, ran a highly successful distribution test, making high-resolution, full length, DRM-free programming available over Bittorrent. The experiment made their viewers very happy, and also saved NRK tens of thousands of dollars in bandwidth costs.
Yesterday, NRK continued on their highly innovative path and launched a Bittorrent tracker themselves. During their first experiment, they used Amazon.com’s tracker. Now that they run their own server, they will have extra detailed statistics and metrics about who is downloading and sharing their programming. They say:
â€œBy using BitTorrent we can reach our audience with full quality media files. Experience from our early tests show that if weâ€™re the best provider of our own content we also gain control of it.â€
The television show they launched with is called, “Der ingen skulle tru at nokon kunne bu.” It’s a six episode series about people living in remote places in Norway. When announcing the newly downloadable program, they recommended Miro as the easiest way to watch.
The folks at NRK I’ve been in touch with say they’ll keep innovating and that they’re working on adding more programming. NRK penetrates 25% of the Norwegian population (roughly one million viewers), and so their reach with this effort is significant.
Also, we’ll be working, with NRK, on a custom branded version of Miro â€” we’ll keep you posted.